New Adidas Futurecraft Loop | #LIFEATCOMPLEX

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  • Published: 17 April 2019
  • On this episode we get a first hand look at the Adidas Futurecraft Loop. The first ever 100% recyclable shoe by Adidas.

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    COMPLEX is a community of creators and curators, armed with the Internet, committed to surfacing and sharing the voices and conversations that define our new America. Our videos exemplify convergence culture, exploring topics that include music, sneakers, style, sports and pop culture through original shows and Complex News segments. Featuring your favorite celebrities, authoritative commentary, and a unique voice, our videos make culture pop.
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Comments • 107

  • Abbie Joy Guabna
    Abbie Joy Guabna  1 months back

    I wish its much cheaper though

    • paul tourna
      paul tourna  4 months back

      100% recyclable and renewable but we'll still charge you $200 for it...

      • grayce hiusba
        grayce hiusba  4 months back

        ugh, need

        • Riah Wheeler
          Riah Wheeler  4 months back

          When do those come out? I want a pair.

          • Alex Lock
            Alex Lock  4 months back

            Wish more companies took a look into doing something like this, well done adidas!

            • ian roselio
              ian roselio  4 months back

              i hope adidas buy used shoes and clothes . then they give discount on the new models or which adidas product you want.

              • sOn
                sOn  4 months back

                Get E'LIAN to do one of these again in a bikini next time. Why not🤷🏻‍♂️. Her Instagram @elirey most of her posts is in a 👙.

                • Catfish_sushi808
                  Catfish_sushi808  4 months back

                  I want there to be a shoe that ends sexism, racism, mass shiitings, and maintains social justice like Bernie Sanders

                  • Bryan P
                    Bryan P  4 months back

                    This is exactly why stripes is over checks!

                    • Jarek Moorman
                      Jarek Moorman  4 months back

                      THE GAME HAS BEEN CHANGED FOREVER.

                      • Ziky Umeozulu
                        Ziky Umeozulu  4 months back

                        do shoe shopping with nle choppa!!!!!!!

                        • Great Value Bleach
                          Great Value Bleach  4 months back

                          3:41 someone blew her back out 😳

                          • sweetboy
                            sweetboy  4 months back

                            hello complex DJ Big boy cheng is waiting for y'all.

                            • AlfzPlays 123
                              AlfzPlays 123  4 months back

                              Do Landon cube sneaker shopping

                              • rmecmike08
                                rmecmike08  4 months back

                                The woman in the beginning is Gorgeous

                                • J Dabanks
                                  J Dabanks  4 months back

                                  Is this good for basketball?

                                • frederikkstar
                                  frederikkstar  4 months back

                                  *PLEASE SNEAKERSHOPPING WITH FINN WOLFHART!*

                                  • Lee Dragon
                                    Lee Dragon  4 months back

                                    Shes bangin. Nuff said.

                                  • Joanna Sepulveda
                                    Joanna Sepulveda  4 months back

                                    recyclable? makes it more expensive hmmmmn..

                                    • cabbage
                                      cabbage  4 months back

                                      but how much does it cost?

                                      • djdamage514
                                        djdamage514  4 months back

                                        "i want the expert" I'm very disappointed that you didn't cue to Zoe at that point...

                                        • My Vincenta
                                          My Vincenta  4 months back

                                          Yip id defo give you a back injury too, your lovely 💫...Also as a fellow Scot go dude, we are everywhere for such a small population...

                                          • RetroFleezz
                                            RetroFleezz  4 months back

                                            Cassidy Vs Goodz

                                            • Adrian Alan
                                              Adrian Alan  4 months back

                                              i need them

                                              • Vinz RR
                                                Vinz RR  4 months back

                                                FUCKING GENIUS, PERIOD.
                                                This shoe and this concept are genius, sincerely, Adidas you win my respect, I will buy this model!
                                                What a fantastic product.........

                                                • GODLOVEME12345
                                                  GODLOVEME12345  4 months back

                                                  CLEAN AND SLEEK :)

                                                  • Rhys Wilkins
                                                    Rhys Wilkins  4 months back

                                                    THose shoes are mint i would definitely wear them

                                                    • VDR
                                                      VDR  4 months back

                                                      Amazing

                                                      • chuckielong1
                                                        chuckielong1  4 months back

                                                        I love that buy back option, i can just use this, wear it and then send it back and buy it again at a smaller cost. 180 aint too bad for boost i guess and the shoes dont look bad and i alway love white shoes. I just hope this ain’t limited like all their others recycled shoes that they released in the past.

                                                        • Axefang
                                                          Axefang  4 months back

                                                          I need

                                                          • Manish Nair
                                                            Manish Nair  4 months back

                                                            Guys go hit the like button I want E'lian to host the next episode...she's soo adorable!😍😍

                                                            • James Lober
                                                              James Lober  4 months back

                                                              This is revolutionary I would cop these just or the story

                                                              • GhostDiver
                                                                GhostDiver  4 months back

                                                                They lost me at $180.

                                                                • Jon petter
                                                                  Jon petter  4 months back

                                                                  @GhostDiver Like i said peope buy Adidas here in Europe cause they are better quality than NIkes generaly. That american atheles wear Nike-an american brand- is a no brainer. LOl and it s not because of Nike quality athlete wear Nike. It s money. Never see an Adidas shoes blowing up in a game of baskettball. That happens like 5 times with Nike. Nike baskebal shoes are glued not stiched. That s a proof of trash qulaity of Nike so called high end products. Not mention the bad condition of asian workers that make shoes for NIke. Adidas originals shoes are made in germany. ONly american brand that make their shoe in the US is New Balance.

                                                                • GhostDiver
                                                                  GhostDiver  4 months back

                                                                  Jon petter Adidas are cheap Chinese shoes that fall apart just the same. In fact my Nike shoes last much longer than my Adidas. The fact that it’s a German company makes no difference.
                                                                  As for Zion Williamson’s shoe blowing out- he’s 6’7 285lbs. He’s a monster that could blow out any shoe.
                                                                  Speaking of basketball- there’s a reason most professional basketball players (college & pro) choose to hoop in Nike.
                                                                  And the same goes for College & NFL football. And professional Soccer. And running. Golf. Tennis. Etc. The majority of the world’s professional athletes choose Nike. If the shoes were trash, they wouldn’t use them.
                                                                  Them are facts man.

                                                                • Jon petter
                                                                  Jon petter  4 months back

                                                                  @GhostDiver I m comparing Adidas to Nike. Nike is americas brand. Cheap made plastic, overpriced. That would be a Nike. Do you follow NBA ? there has been cases of shoes blowing out live during games. All of the shoes are Nike. More like 5 times the last 3 years. What about those Nike new NBA jerseys ripping part easly. That would never happen to HIGH END ADIDAS products. One reason why Adidas sell more than Nike in Europe. Cause Adidas high end products >>>>> Nikes.

                                                                • GhostDiver
                                                                  GhostDiver  4 months back

                                                                  Jon petter
                                                                  1. Adidas are cheap shoes made in Asia.
                                                                  2. Buying these = making more plastic & buying more plastic.
                                                                  3. They’re ugly.
                                                                  4. They’re overpriced.
                                                                  5. I “make favor to the environment” by mostly wearing American made leather boots that last well over 10+ years.

                                                                  If these shoe companies really wanted to make a difference, they’d quit making more plastic and start recycling plastic from the 8 million metric tons that get dumped into the ocean every year.
                                                                  (And not make it some limited edition that you have to pay more money for like the Parley. Make it standard practice, at regular prices).

                                                                • Jon petter
                                                                  Jon petter  4 months back

                                                                  You make a favour to the environment by buying those. NOt cheap made shoes from Asia aka Nike shoes.....
                                                                  And this got booST.....

                                                              • Begin นี่ ไงไอ้sads

                                                                How much?

                                                                • Siempre activo
                                                                  Siempre activo  4 months back

                                                                  No tengo zapatos quien puede donar unos zapatos?

                                                                  • I SEE BOTH SIDES
                                                                    I SEE BOTH SIDES  4 months back

                                                                    Kudos to Adidas!👏🏽Buy Backs genuinely Suck! Apple & Att&t offered me $75 credit for 2 1/2 year IPhone($1k) in pristine condition!🤔😤

                                                                    • Alex Voglesong
                                                                      Alex Voglesong  4 months back

                                                                      Fire

                                                                      • Its Me Rmiii
                                                                        Its Me Rmiii  4 months back

                                                                        Parley ultra boost: takes plastic from the oceans
                                                                        Futurecraft: is sustainable
                                                                        *adidas IS making a difference*

                                                                        • Jon petter
                                                                          Jon petter  4 months back

                                                                          While Nike beating 5 years old from Asia lol

                                                                        • Tom Cruz
                                                                          Tom Cruz  4 months back

                                                                          Brian R ? Adidas is only getting richer from something that is caused by the general public, companies, fishermen, etc..... Pretty sad when you are wearing something that humans caused that had a negative impact on the environment...

                                                                        • Brian R
                                                                          Brian R  4 months back

                                                                          @Tom Cruz It makes perfect sense

                                                                        • Tom Cruz
                                                                          Tom Cruz  4 months back

                                                                          Parley didn’t make sense at all

                                                                      • Christopher Keninger
                                                                        Christopher Keninger  4 months back

                                                                        it's got that ultraboost 19 cushioning system and that white one would be fun to dye or customize (but I assume that'd mess up the recyclability ? )

                                                                      • erasemelater
                                                                        erasemelater  4 months back

                                                                        a sweat bath for a foot? :).

                                                                        • xvillian
                                                                          xvillian  4 months back

                                                                          Sold me 100%

                                                                          • 510kid9
                                                                            510kid9  4 months back

                                                                            “I want the expert 😏”

                                                                            • Dilbert Doe Fanboy
                                                                              Dilbert Doe Fanboy  4 months back

                                                                              👎👎

                                                                              • Pablo Eskibar
                                                                                Pablo Eskibar  4 months back

                                                                                So issit cheaper since it's recyclable material?

                                                                                • Bryce Connelly
                                                                                  Bryce Connelly  4 months back

                                                                                  This is a beautiful shoe.

                                                                                  • William Winn
                                                                                    William Winn  4 months back

                                                                                    digging this shoe

                                                                                    • Devant Smith
                                                                                      Devant Smith  4 months back

                                                                                      The only problem with these shoes is that they're super easy to get dirty

                                                                                      • Christopher Keninger
                                                                                        Christopher Keninger  4 months back

                                                                                        they come in 2 other colors already, white is just the statement color

                                                                                    • FAYD
                                                                                      FAYD  4 months back

                                                                                      This is kinda the better UltraBoost 5.0