New Adidas Futurecraft Loop | #LIFEATCOMPLEX

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  • Published: 17 April 2019
  • On this episode we get a first hand look at the Adidas Futurecraft Loop. The first ever 100% recyclable shoe by Adidas.

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    COMPLEX is a community of creators and curators, armed with the Internet, committed to surfacing and sharing the voices and conversations that define our new America. Our videos exemplify convergence culture, exploring topics that include music, sneakers, style, sports and pop culture through original shows and Complex News segments. Featuring your favorite celebrities, authoritative commentary, and a unique voice, our videos make culture pop.
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Comments • 107

  • paul tourna
    paul tourna  2 months back

    100% recyclable and renewable but we'll still charge you $200 for it...

    • grayce hiusba
      grayce hiusba  2 months back

      ugh, need

      • Riah Wheeler
        Riah Wheeler  2 months back

        When do those come out? I want a pair.

        • Alex Lock
          Alex Lock  2 months back

          Wish more companies took a look into doing something like this, well done adidas!

          • ian roselio
            ian roselio  2 months back

            i hope adidas buy used shoes and clothes . then they give discount on the new models or which adidas product you want.

            • sOn
              sOn  2 months back

              Get E'LIAN to do one of these again in a bikini next time. Why not🤷🏻‍♂️. Her Instagram @elirey most of her posts is in a 👙.

              • Catfish_sushi808
                Catfish_sushi808  2 months back

                I want there to be a shoe that ends sexism, racism, mass shiitings, and maintains social justice like Bernie Sanders

                • Bryan P
                  Bryan P  2 months back

                  This is exactly why stripes is over checks!

                  • Jarek Moorman
                    Jarek Moorman  2 months back

                    THE GAME HAS BEEN CHANGED FOREVER.

                    • Ziky Umeozulu
                      Ziky Umeozulu  2 months back

                      do shoe shopping with nle choppa!!!!!!!

                      • Great Value Bleach
                        Great Value Bleach  2 months back

                        3:41 someone blew her back out 😳

                        • sweetboy
                          sweetboy  2 months back

                          hello complex DJ Big boy cheng is waiting for y'all.

                          • AlfzPlays 123
                            AlfzPlays 123  2 months back

                            Do Landon cube sneaker shopping

                            • rmecmike08
                              rmecmike08  2 months back

                              The woman in the beginning is Gorgeous

                              • J Dabanks
                                J Dabanks  2 months back

                                Is this good for basketball?

                              • frederikkstar
                                frederikkstar  2 months back

                                *PLEASE SNEAKERSHOPPING WITH FINN WOLFHART!*

                                • Lee Dragon
                                  Lee Dragon  2 months back

                                  Shes bangin. Nuff said.

                                • Joanna Sepulveda
                                  Joanna Sepulveda  2 months back

                                  recyclable? makes it more expensive hmmmmn..

                                  • cabbage
                                    cabbage  2 months back

                                    but how much does it cost?

                                    • djdamage514
                                      djdamage514  2 months back

                                      "i want the expert" I'm very disappointed that you didn't cue to Zoe at that point...

                                      • Vincent Anderson
                                        Vincent Anderson  2 months back

                                        Yip id defo give you a back injury too, your lovely 💫...Also as a fellow Scot go dude, we are everywhere for such a small population...

                                        • Retro Fleez
                                          Retro Fleez  2 months back

                                          Cassidy Vs Goodz

                                          • Adrian Alan
                                            Adrian Alan  2 months back

                                            i need them

                                            • Vinz RR
                                              Vinz RR  2 months back

                                              FUCKING GENIUS, PERIOD.
                                              This shoe and this concept are genius, sincerely, Adidas you win my respect, I will buy this model!
                                              What a fantastic product.........

                                              • GODLOVEME12345
                                                GODLOVEME12345  2 months back

                                                CLEAN AND SLEEK :)

                                                • Rhys Wilkins
                                                  Rhys Wilkins  2 months back

                                                  THose shoes are mint i would definitely wear them

                                                  • VDR
                                                    VDR  2 months back

                                                    Amazing

                                                    • chuckielong1
                                                      chuckielong1  2 months back

                                                      I love that buy back option, i can just use this, wear it and then send it back and buy it again at a smaller cost. 180 aint too bad for boost i guess and the shoes dont look bad and i alway love white shoes. I just hope this ain’t limited like all their others recycled shoes that they released in the past.

                                                      • Axefang
                                                        Axefang  2 months back

                                                        I need

                                                        • Manish Nair
                                                          Manish Nair  2 months back

                                                          Guys go hit the like button I want E'lian to host the next episode...she's soo adorable!😍😍

                                                          • James Lober
                                                            James Lober  2 months back

                                                            This is revolutionary I would cop these just or the story

                                                            • GhostDiver
                                                              GhostDiver  2 months back

                                                              They lost me at $180.

                                                              • Jon petter
                                                                Jon petter  2 months back

                                                                @GhostDiver Like i said peope buy Adidas here in Europe cause they are better quality than NIkes generaly. That american atheles wear Nike-an american brand- is a no brainer. LOl and it s not because of Nike quality athlete wear Nike. It s money. Never see an Adidas shoes blowing up in a game of baskettball. That happens like 5 times with Nike. Nike baskebal shoes are glued not stiched. That s a proof of trash qulaity of Nike so called high end products. Not mention the bad condition of asian workers that make shoes for NIke. Adidas originals shoes are made in germany. ONly american brand that make their shoe in the US is New Balance.

                                                              • GhostDiver
                                                                GhostDiver  2 months back

                                                                Jon petter Adidas are cheap Chinese shoes that fall apart just the same. In fact my Nike shoes last much longer than my Adidas. The fact that it’s a German company makes no difference.
                                                                As for Zion Williamson’s shoe blowing out- he’s 6’7 285lbs. He’s a monster that could blow out any shoe.
                                                                Speaking of basketball- there’s a reason most professional basketball players (college & pro) choose to hoop in Nike.
                                                                And the same goes for College & NFL football. And professional Soccer. And running. Golf. Tennis. Etc. The majority of the world’s professional athletes choose Nike. If the shoes were trash, they wouldn’t use them.
                                                                Them are facts man.

                                                              • Jon petter
                                                                Jon petter  2 months back

                                                                @GhostDiver I m comparing Adidas to Nike. Nike is americas brand. Cheap made plastic, overpriced. That would be a Nike. Do you follow NBA ? there has been cases of shoes blowing out live during games. All of the shoes are Nike. More like 5 times the last 3 years. What about those Nike new NBA jerseys ripping part easly. That would never happen to HIGH END ADIDAS products. One reason why Adidas sell more than Nike in Europe. Cause Adidas high end products >>>>> Nikes.

                                                              • GhostDiver
                                                                GhostDiver  2 months back

                                                                Jon petter
                                                                1. Adidas are cheap shoes made in Asia.
                                                                2. Buying these = making more plastic & buying more plastic.
                                                                3. They’re ugly.
                                                                4. They’re overpriced.
                                                                5. I “make favor to the environment” by mostly wearing American made leather boots that last well over 10+ years.

                                                                If these shoe companies really wanted to make a difference, they’d quit making more plastic and start recycling plastic from the 8 million metric tons that get dumped into the ocean every year.
                                                                (And not make it some limited edition that you have to pay more money for like the Parley. Make it standard practice, at regular prices).

                                                              • Jon petter
                                                                Jon petter  2 months back

                                                                You make a favour to the environment by buying those. NOt cheap made shoes from Asia aka Nike shoes.....
                                                                And this got booST.....

                                                            • Begin นี่ ไงไอ้sads

                                                              How much?

                                                              • soy latino
                                                                soy latino  2 months back

                                                                No tengo zapatos quien puede donar unos zapatos?

                                                                • I SEE BOTH SIDES
                                                                  I SEE BOTH SIDES  2 months back

                                                                  Kudos to Adidas!👏🏽Buy Backs genuinely Suck! Apple & Att&t offered me $75 credit for 2 1/2 year IPhone($1k) in pristine condition!🤔😤

                                                                  • Alex Voglesong
                                                                    Alex Voglesong  2 months back

                                                                    Fire

                                                                    • Its Me Rmiii
                                                                      Its Me Rmiii  2 months back

                                                                      Parley ultra boost: takes plastic from the oceans
                                                                      Futurecraft: is sustainable
                                                                      *adidas IS making a difference*

                                                                      • Jon petter
                                                                        Jon petter  2 months back

                                                                        While Nike beating 5 years old from Asia lol

                                                                      • Tom Cruz
                                                                        Tom Cruz  2 months back

                                                                        Brian R ? Adidas is only getting richer from something that is caused by the general public, companies, fishermen, etc..... Pretty sad when you are wearing something that humans caused that had a negative impact on the environment...

                                                                      • Brian R
                                                                        Brian R  2 months back

                                                                        @Tom Cruz It makes perfect sense

                                                                      • Tom Cruz
                                                                        Tom Cruz  2 months back

                                                                        Parley didn’t make sense at all

                                                                    • Christopher Keninger
                                                                      Christopher Keninger  2 months back

                                                                      it's got that ultraboost 19 cushioning system and that white one would be fun to dye or customize (but I assume that'd mess up the recyclability ? )

                                                                    • erasemelater
                                                                      erasemelater  2 months back

                                                                      a sweat bath for a foot? :).

                                                                      • xvillian
                                                                        xvillian  2 months back

                                                                        Sold me 100%

                                                                        • 510kid9
                                                                          510kid9  2 months back

                                                                          “I want the expert 😏”

                                                                          • Dilbert Doe Fanboy
                                                                            Dilbert Doe Fanboy  2 months back

                                                                            👎👎

                                                                            • Pablo Eskibar
                                                                              Pablo Eskibar  2 months back

                                                                              So issit cheaper since it's recyclable material?

                                                                              • Bryce Connelly
                                                                                Bryce Connelly  2 months back

                                                                                This is a beautiful shoe.

                                                                                • William Winn
                                                                                  William Winn  2 months back

                                                                                  digging this shoe

                                                                                  • Devant Smith
                                                                                    Devant Smith  2 months back

                                                                                    The only problem with these shoes is that they're super easy to get dirty

                                                                                    • Christopher Keninger
                                                                                      Christopher Keninger  2 months back

                                                                                      they come in 2 other colors already, white is just the statement color

                                                                                  • FAYD
                                                                                    FAYD  2 months back

                                                                                    This is kinda the better UltraBoost 5.0

                                                                                    • DreDay4201 4201
                                                                                      DreDay4201 4201  2 months back

                                                                                      Yeah right this asshole knows there's glue up in that bitch